What happened to innovative games?

NimbleBit feels that Zynga shamelessly ripped them off with their new Dream Heights game
Indie developer Nimblebit dropped a PR bomb on Zynga yesterday with it’s letter addressing the similarities between their hit iPhone game Tiny Tower and Zynga’s upcoming release, Dream Heights. This galvanized the gaming community, with thousands of people, from prominent bloggers to gamers on Reddit criticizing the company.

However, just after the new year, Atari ordered the removal of Black Powder Media’s Vector Tanks, a game strongly inspired by Atari’s Battlezone. This galvanized the community in a similar way, except this time, gamers were furious that Atari shut down an indie game company that made an extremely similar game.

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Social Gamers Are Gamblers

Woman Playing Slot Machine in Casino

It almost seems like overnight, social gaming became a $2 billion industry with over hundreds of millions of players worldwide. As we mentioned in our blog post, Exposing Social Gaming’s Hidden Lever, social gaming leverages the same game mechanics and psychological cues as slot machines to hook players. To us, it was no surprise when we found that social gaming is popular with the same demographics as slot machines.

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Virtual currency poker leaves money on the table

zynga poker could be making much more with real-money play

Google YouTube PM Hunter Walk asked on Twitter Monday:
@hunterwalk tweeted about Zynga Poker and real-money play

There are some serious competitive advantages that Zynga would bring to the table if they decided to pursue this idea and provide legal online poker to its Zynga Poker players. For one, Zynga’s poker game currently holds over 28 million active players, which makes it the world’s largest poker site of any kind.

Clearly, Zynga has the potential to be a real-money poker powerhouse
But what would that mean for them?

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Exposing Social Gaming’s Hidden Lever

In our last post, Gambling Makes Billions Without Innovation, we showed how each gambling game has spent decades or longer without a single gamplay innovation. We are following this up with a series where we outline each major type of gambling game and how their mechanics can be applied to the modern gaming world. One of the most striking things that we found in our research was that social gaming, a burgeoning $2 billion industry that’s beloved by over 900 million players worldwide, is merely a modern adaptation of an invention created in 1887: the slot machine.
slot machine gambling mechanics exist in modern social games such as FarmVille
See if this sounds familiar to you:

To play the game, you put currency into the machine. You then pull the knob and wait for the result. When the result is presented, you are rewarded with a cacophony of exciting sounds, attention-grabbing images, and some form of currency. Often times, this winning helps you progress towards a larger goal. You also have the opportunity with each play to win a rare prize of significantly higher value than the value of the currency you contributed to play the game.

That’s a slot machine, right? Wrong. It’s the basic action loop of FarmVille. Continue reading

Why Zynga’s Profits Plummeted


Zynga's Profits Plummeted Gamasutra dropped a bombshell reporton Monday that Zynga, just ahead of their planned IPO, had reported a 95% drop in their year-over-year profits from $27.2 million to $1.3 million. The social gaming juggernaut continued to lose momentum in all major categories: its total revenues grew only 15% last quarter versus 24% in the previous quarter. Its virtual goods sales and ad revenues were down 4% from the prior quarter, and their total daily active user count across all games also dropped 4% from 62 million to 59 million. Has Zynga lost the interest of its users, or are market trends eroding Zynga’s core revenue streams? Continue reading

Zynga “appeals to the same psychology as gambling” says Analytics Expert Jeff Tseng

We found a very interesting interview on Forbes.com today with analytics expert Jeff Tseng, who argues that Zynga leverages behavioral psychology to make its players addicted to their games.

When users log into Facebook each day, they don’t think that they are entering a gambling arena. When they jump into FarmVille, they don’t see it as a virtual slot machine. But ask Jeff Tseng, the co-founder and CEO of user analytics firm Kontagent, and he will tell you that casino gambling and Zynga gaming aren’t all that different. Continue reading

Why Zynga Is Leaving Money On The Table

Zynga Could Do Better With Game Monetization

Why Zynga Is Leaving Money On The Table

Zynga’s revenue is expected to almost double from $597.5M to $942M in 2011, which according to Zynga’s S-1 filing is partly the basis of its $15-20 Billion valuation, but the truth is, Zynga isn’t making nearly as much money as it could.  In fact, I would go as far as to say that it’s chump change compared to the revenues it could generate with real-money gaming.

 

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