The most recent “innovations” in gambling games include adding a bonus reel to slot machines and bringing poker online). Back in October, we lamented the state of innovation in the gambling space, but this has to take the cake: a slot machine that costs $1,000 per spin. Gambling companies, is this what you call innovation?
When I think about the current generation of mobile monetization in reminds me of people reading radio programs on TV. Banner ads were never very effective on web pages so it baffles me that it’s the preferred method of advertising today on mobile devices.
Both by conversion rate and by intrusion factor, the worst forms of advertising known to modern marketing are banner ads and pop-ups. How is it that they are are the only commonly used forms of mobile advertising? These ads intrude on the user at best, and outright rip them away from their content at worst. In a game, this interruption can be critically damaging to the user experience.
