Asian app purchases surge as China becomes #2 iOS app market
If there was any doubt that the international market for smartphone apps will soon eclipse the United States, it has been blown away by the latest Distimo Report. The report shows huge growth in the Asian smartphone market, with China now claiming the title as the #2 market for iOS apps in the world. We have distilled the report down to 3 key points for your viewing pleasure below:
Key Point #1: Revenue in Asian markets lags because users there are not nearly as comfortable with in-app purchases or paid downloads
Key Point #2: The US and Asian markets share similar appetites for Games, Entertainment
Key Point #3: Content needs to be localized to be successful in Asia
For more in-depth analysis, be sure to read the rest of the article on TheNextWeb.